Reset Complete: The Tea on 2024 and What’s New for 2025
Let’s just call 2024 what it was: a hot mess. On the outside, things looked fine—clients were getting served, projects were moving, and my agency was coming along. But on the inside?
5 Actionable Strategies to Attract High-Value Clients During an Economic Shift
As business owners, we're all familiar with the thrill of the chase – securing new clients, growing revenue, and witnessing our business flourish. However, the economic landscape isn't always sunshine and rainbows. With recent shifts in employment trends, we're facing a new challenge: adapting our strategies to a changing marketplace.
Equal Effort, Equal Success: Collaboration in Entrepreneurship
Unequal work distribution in partnerships is a common challenge but addressing it proactively can strengthen the foundation of the business. Through open communication, a willingness to adapt, and a focus on shared goals, partners can navigate these challenges and build a thriving venture.
The Complex Journey to ADHD Diagnosis: Navigating Systemic Oversights
My path to an ADHD diagnosis was a journey marked by complexity and the added challenge of navigating through a healthcare system that often does not fully account for the nuanced experiences of individuals who find themselves at the intersection of multiple identities. This journey was not just about seeking a name for my experiences but also about confronting and overcoming systemic barriers that obscure the true nature of those experiences.
Can You Be Too Honest With Your Clients?
I've decided to be transparent with my clients about my struggles. I've found that it's helped me to build trust with them and to avoid unrealistic expectations. It's also been helpful to have their support when I'm feeling overwhelmed or unfocused. Of course, there have been some challenges. I've lost a few clients along the way.
Charting Unfamiliar Waters as a Female CEO
Every leader wants to meet and exceed expectations, both their own and those of others. But as a woman of color, it feels like there's a heightened sense of duty. There's the inherent commitment to the team and clients, but there's also a subtle, unspoken duty to represent and uplift one's community.